Financial Mistakes Business Owners Make and How to Avoid Them

Cash is the lifeblood of a business. No business owner wants to see their business struggling because of lack of funds or in debt due to mismanaged finances. What they want to see is a regular flow of profit but this is easier said than done.

With many years of experience as chartered accountants and business experts, we’ve seen many financial mistakes that business owners make. Here are some of the most common mistakes and how to avoid them:

Not having a business plan including clear financial goals

Business planning is very important. If you want to be successful in your business, you need a roadmap. It is also important to set clear goals and targets. In particular, you need to have financial goals that will help you measure how well your business is doing. Furthermore, your financial goal should be clear and realistic. Goals should be phased – weekly, monthly, quarterly or yearly. You also need to involve your whole organisation in your business strategy. Give your team goals to aim for.

With these plans and goals in place, you will have a clear view of how your business is performing which will eventually help you make important financial and growth-management decisions.

Not keeping proper financial records

This is one of the most common mistakes of business owners and also the most crucial. Most business owners are so busy focusing on managing their business that they neglect the importance of financial record keeping. If you don’t have time to update your financial records, hire an expert to do it for you, such as a Chartered Accountant. They can set you up with proper systems and help process your transactions accurately.

Combining business capital and personal finances

Some business owners, especially those who are struggling with their business capital or finances tend to merge their personal savings with the business. Business owners should avoid doing this, as it will only make it more difficult to track how much money the business is making. Also, it complicates IRD and tax obligations.

Starting too big

Starting a business can be overwhelming. You put everything in that you have before you actually start. You may rent an office or other space and hire employees thinking about the future. You want to start big. But you have to understand that starting big doesn’t necessarily ensure your future success. It may put undue pressure on you and your business. The best thing to do is to start small and once your business becomes financially stable, you may then consider expanding. Make sure that your expansion can be justified by your profits.

Not having an expert to assist you with your finances

Accounting, bookkeeping and tax compliance – these are just some of the financial responsibilities that you need to take care of when you start a business. These are critical and timely business processes. But some business owners are so busy managing their business that they often neglect these. You don’t have to stress yourself in thinking and doing everything. You can hire experts to do it for you.

Some business owners are hesitant to hire experts to do these things for them and only realise they need help when it is too late. So hire a trusted Chartered Accountant to help you with your finances so you can focus on your business, as well as having more time to relax.

These are just some of the common financial mistakes that business owners make. Make sure to avoid these financial horrors to ensure the success of your venture.

Must-Know Facts About Armored Recovery Vehicles

Various kinds of military vehicles are used in used in war-torn areas or places where conflicts are present and continuous. One of the most common types of specialized vehicles you will see in such areas are armored recovery vehicles.

An armored recovery vehicle, also known as Armoredownload-12d Repair and Recovery Vehicle or ARRV, has the primary purpose of recovering and/or repairing damaged or inoperable vehicles right in the battle field.

These specialized vehicles were first called Salvage tanks during World War I. It was only during the Second World War that people began calling them recovery vehicles.

The earliest versions of these vehicles were usually equipped with repair tools or with winches of heavy-duty to release the stuck vehicles. However, the latter generations or newer models were outfitted with a type of crane attached to the A-frame – a feature which could perform the task of lifting heavy parts from disabled vehicles, such as the engine. In addition, during the post-war period, various great alterations and improvements were made in these vehicles. Some of these capabilities include the improved ability of these vehicles to carry an extra engine to replace a non-working on the field and fuel pumps which allow the easy transfer of fuel. They can also carry anchors which can be utilized as stabilizers in heavy lifting situations.

In the past, recovery vehicles were usually derived from battle tanks of other armored fighting vehicles. Today, most manufacturers build them from the same type of material or vehicle they will most likely or frequently recover on the war field.

Although recovery vehicles are one of the sturdiest and strongest specialized vehicles around, they also have limitations. In cases where the work of a recovery vehicle is not possible anymore, tank transporters will have to be used. Tank transporters have the mission of transporting the tanks on the war field for longer distances, to reduce road damage, save fuel, or to recover them from the war field. Certain types or models of tank transporters are equipped with special protection, in case they have to make their way up to the first line.

Armored recovery vehicles are important types of specialized vehicles to have and use where fighting, especially with the use of artillery, is consistently present. To make sure that you can make the most of your vehicles and that the operator and passengers will be safe during transport, make sure that you purchase them only from a well-known and trusted automotive manufacturing company.

Your 50 – Part 2 – The Keys to Starting Your Own Business Now!

In part 1 of this article series we met 3 individuals with unique backgrounds that left corporate and forged their own way. Here we illustrate 2 addition stories along with important strategies and tactics you need s you go forward in your own business. This journey of starting your own business is not for the faint of heart, but the success you will find will be life-changing.

Here is what you will learn:
1. Franchising is a good option for a business.
2. Doing your own business is very rewarding.
3. How coaching is vital to making your business a success.

First Entrepreneur

Our first entrepreneur, was a successful high-level executive first at Ford and then at Terex, a firm focused on lifting and material processing products (e.g. cranes), with all the associated perks and incentives. Meet Pete Gilfillan. He had the good life and no reason to change until one day…

Alan: I saw that your main business is helping people evaluate franchises (FranChoice). How did you get started in your own business? What triggered that decision?

Pete: I was a corporate executive, first with Ford and later with Terex and they literally owned my life. I was traveling all the time. I just decided one day I had had enough and I would be an entrepreneur.

Alan: Tell me more about what happened when you decided to leave corporate life.

Pete: In my last position, I was with Terex. I live in Chicago, but the Terex is headquartered in Connecticut and I was on the road 6 days a week and much of the travel was international. With all the travel I didn’t eat right, didn’t exercise and frankly I was miserable. I was in another country and I woke up in the middle of the night and I couldn’t remember what country I was in. I realized then I had had enough. When I got back to Chicago, I told my wife about the decision. At first my wife wasn’t keen on the idea of my leaving corporate. She saw the practical side of staying in corporate (financial security), but I knew I needed to make a change. I quit my job and I started working with a franchise consultant in order to find a franchise. After a few months we found Junk King and saw that it was be a good fit. I liked that it was a service based business and could be scaled up; such as adding trucks as the business grew and it had little overhead. Later, I started to work with FranChoice, where today I’m one of the top franchise consultants. I really like the way their business model works. There is no cost to individuals (companies pay FranChoice) and it gives me the opportunity to do what I love most, which is to help people find the business that meets their needs.

Alan: That’s great. You are able to do what you love. Let’s change gears for a minute. I saw that you wrote a best-selling book. Writing a book is a big step. How did you come up with the idea for your book?

Writing is a key way to demonstrate your expertise and build your business

Pete: Darren Hardy, who is pretty well known in the entrepreneur circles, is my mentor. I went to his High Performance Summit and Darren said one of the best ways to give back is through writing a book. Since I have a lot of knowledge about the franchise business, doing a book on it was a good fit.

Alan: How did you find the time to write?

Pete: There is many ways to write a book. I found a company that would write the actual words while I talked. I would put together an outline for each chapter and talk for a couple of hours with the writers. We would meet for 2 hours a week, either early morning or late at night. After a draft of the book was created, I had someone edit the book. Even then it took a year and a half to complete the book.

Alan: How did you go about publishing it?

Pete: I was able to find a publishing company through my business coach.

Alan: It had to be daunting to start your own business after being in corporate. What is one thing you wish you knew before you started your own business?

Pete: If I could have been able to keep my corporate job and invested in franchise and then make the leap instead of going in cold to my own business, it would have saved me a lot of angst. I may have done something different than Junk King. I could have started a franchise on a part-time basis, say 15 hours week. With Junk King there was no way to do it on a part-time basis.

Alan: What’s next for you?

Pete: Speaking engagements, so I can reach more people and continue to work with ExecuNet, which is a private community made up of over 750,000 CEOs, VPs and various leaders and influencers.

Alan: Any final words?

Pete: I would say that for franchising, people need to have an open mind. When people ask me about franchising, they have already made up their mind that it would be food (McDonalds, etc.) They have that in mind because they see a lot of people eating at those restaurants so they assume it is a good business to get into. I help them understand that the food business is very competitive; has high capital investment and a high cost of goods sold (the food). There are over 3000 franchises in every conceivable business that may fit their needs. It doesn’t have to be food.
But regardless of what business you go in, whether it is a franchise or not, you need to work hard. There is no substitute for hard work.

Alan: Good words to live by. Thanks for your time.

Second Entrepreneur

Our second entrepreneur was a successful telecom executive before going into his own business. He shares key ideas on making your business grow. Meet Rick Lochner.

Alan: How did you come to be an entrepreneur?

Rick: I’ve known for some time that I wanted to be in my own business and that it would be in the leadership area. I worked with entrepreneurial company and it was sold 2 years after I started. I went to another company and 2 years later it was sold. The turmoil of being at companies that are going through turnarounds is very difficult for everyone involved. It is very long hours, great stress and often the rewards of that hard work just aren’t there. I’ve been laid off 4 times in my career so I knew corporate has no security. I even negotiated my severance package before I went to work a healthcare company.

Alan: How exactly did going into your own business occur?

Rick: My wife and I were having brunch with a couple and we talked about how it would be great to start business and details on what that business would look like when it started in a few years. At the end of the meal, I said, “Why are we waiting; let’s do it!” It was one of the best decisions I’ve ever made.

Alan: What do you like best about being an entrepreneur?

Rick: The best thing is I get to do what I love. In corporate, there were many things I had to do that I really didn’t enjoy. Being an entrepreneur, being in my own business, enables me to live with purpose and that is very meaningful to me.

Alan: Is there anything you would do differently now if you were just starting your business?

Rick: I would have pursued the non-profit market right away. I didn’t because people told me there is no money in that business, but that is not true. That market needs to be approached differently than for-profit but they need my services just as much. Now non-profit is 25% of my business. But you asked if I would have done anything differently and the answer is no. The business strategy worked and I would have approached starting the business the same way.

Alan: What challenges did you have starting out?

Rick: I started the business in July 2008. The US was already in a recession and financial markets were in turmoil and little did I know things in the business world were about to get a lot worse. I had worked in telecom for many years as an executive and I had been quite successful. I had a load of contacts at my previous company, Sprint; there were many people that knew me well and respected me but I was not able to get business from them. They still saw me as a telecom executive and not as knowledgeable in leadership development, even though I had been developing leaders at Sprint. I had traveled a lot during me years in corporate and my connections in Chicago were no better than in Atlanta or any other U.S. city. I knew I needed to develop roots in the local community. I joined Naperville Area Chamber of Commerce and started to created circles of influence. In time the contacts I made developed into connections for the business. It wasn’t easy, but I went all in; 100% to make the business work.

Why having a part-time business is so important

Alan: What advice would you give to someone that is climbing the corporate ladder?

Rick: Every corporate employee should have a part time gig to provide a bridge to go into business for themselves or just to have a secondary income source. I started teaching leadership at Keller School of Business in 2004. Teaching helped in the 8 months transition to my business full-time. It provided income after getting laid-off; making it easier to focus on the growth of the business and not where the next paycheck was coming from.

Alan: What has been the biggest challenge in your learning curve as an entrepreneur?

Rick: Marketing was new to me; I had not worked in that area. So I put together my business plan and my marketing plan and discussed it in detail with my two mastermind groups. They both said the business plan was great and was going to work but the marketing plan was not good. So I was tutored in marketing from people that were 20 years younger than me and their advice was spot on. This taught me a couple of valuable things. 1) You have to know what you are good at and what you are not good at and find experts in the areas that you are not good. 2) Spend a lot of time with people 20s to early 40s in order to gain insights on trends.

Alan: What additional advice would you give to someone that was looking to start their own business?

Rick: Know what problem you are trying to solve and position yourself so that is clear that you are the only one that can solve it. Too many people get hung up on their product or service and less focused on the problem to be solved. If you are going to go for it, then you really have to go for it. At the core, you have to know how to solve the problem in a unique way.

Alan: How did your writing a book come about?

Rick: The business model I developed has been a work in progress since 1999. I used that model to align the business at every organization I led as an executive. Often we try to fix a problem in an isolated way which doesn’t work. The process may not be broken; it may be the people, so you need a holistic approach. I wrote the first book in 2012 to complete my initial business strategy and a book does that. I was advised by a couple of authors and self-published it. I needed to promote the business alignment method and the book helps clarify the model as well as promote the business. I asked clients what is perfect length for a book and they said a Chicago to Los Angeles flight, which is about 4 ½ hours.

Alan: You’ve actually published multiple books. How did you come with your ideas?

Rick: The second book was to help the individual leader and the third book was for the entrepreneurs. I write books that apply to the business areas I work in.

Alan: How do you find the time to write?

Rick: The secret to success is having a coach. I’ve had 3 accountability coaches so far and each one helped me in a different way. When I first started the business, I needed an accountability coach; someone that would keep me accountable and keep me encouraged. She was the type of person I needed at that time. Keep in mind, I was starting this business during the depths of the Great Recession and needed that support. The second coach helped me write the books, not from the standpoint that he had ideas for the book, but he was able to get me moving along on the development of the book. I actually wrote the first book while my wife was driving during vacation because I was on a self-imposed deadline and needed to get it done. The third coach has helped me grow the business and take it took another level. If I would have had her in the beginning, it would not have worked well. Now that the business is growing and I am at a different place in my thinking and my business, she is exactly what I need.

Alan: Any final thoughts?

Rick: I talked with 20 different coaches before starting out in leadership coaching and based on my research, billions of dollars is wasted on leadership that doesn’t work. I am on a crusade to change that one leader at a time. It will take time to undo the wrong things that leaders are doing today; takes time to unlearn. But I will continue to work with them, one leader at a time. It is my passion.

How Can a Packaging Custom Box Increase Your Sales and Attract More Customers?

Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it. Let’s see how your custom box should look, in order to make a hit.

What colors should I use?
Well, statistics shows that for every type of product you should use a different color, that matches the product description. For example:

For food industry is recommended to use red, because it is found in many fresh products.

Brown can be used for furniture and wooden objects because it represents the natural color of the wood.

Green in usually associated with ecological products, so if your business is anything about environment protection this is your color.

Black can be used for household objects or miscellaneous things, it inspires confidence and control, this way showing you rule the market.

White it is associated with cleaning products because when you see white usually means cleanliness.

You can combine as many colors as you want and you obviously don’t have to respect these rules but as I said, these matches the products description so these should be your first options. But color isn’t everything, style counts too so we are heading to

How should my box look and what style should I choose?
Since now minimalist look is more and more appreciated, I think that this is the best approach. Also, text logo is a trend too so keep your custom box simple but elegant, to look professional, and to guarantee you a success.

A box loaded with too many information will scare the customers and will create a less attractive design.

Using multiple colors for my box
For the minimalist design, it is recommended to use a combination of 2 colors, one for the text and one for the background, usually, a good choice is to associate red and black, or white and gold. This colors create an elegant look and add more value to the product.

You can go for white and red too, or light green and pink, there are endless possibilities to make your custom box look very appealing are stylish, and also a high contrast between the colors will create an awesome effect and it will immediately attract customers.

You can use as many colors as you want but I don’t think you want your box to look like a rainbow. Keep it simple and you will succeed.

What type of box should I use?
There are many types but you have to choose one that makes your product stand out. For example, you can use Corrugated Trays for food, a Regular Slotted Container for small objects or a Full Over Lap for heavy items, choose the one that matches your product.

Be aware of how your product looks, it is very important to attract your first-time customers by the look of your product and then by the quality.

Best Tips to Avoid Squandering Your Inheritance

When you receive an inheritance, it is important to figure out what will you do with that money. If you do not plan properly on how to spend that money, it will slip out of your hand within no time. If you have already got the cash, or you are about to inherit the money, here are some five tips for using it properly.

Don’t Rush Your Decision

People generally do not allow the money for a cooling-off period, after receiving the cash. This is one of the worst mistakes that people usually do. They are always in a hurry of spending the money without thinking twice. You can save the money either in a money market account or savings for at least two months in order to plan your options. You can also put the money into a short-term deposit for saving it, because you have to pay penalty if you withdraw it before time.

Assess Where You Are

If you analyse your present financial situation, you can get an idea about your future move. You can plan to start a college fund for your children, add the money to your retirement savings or keep it as an emergency fund. Make a goal in life, so that you can achieve it with the help of your inheritance.

Be Realistic About Your Inheritance

A sudden chunk of money will you lead to towards a changed lifestyle. The things like a new car or a luxury vacation that you could not afford before will now seem to be very tempting. You have to be careful to control your temptation and save your money for future needs.

Establish Boundaries

It is evident that when you receive an inheritance, many people come with a try to have a share in the money. Bank or financial sales people may call you so that you invest your money in their products. You may also be asked to make a huge donation by any charitable organisation. So, it is very important to set boundaries and prepare yourself for saying no to the people.

Be Proactive

You may need some professional help to figure out how to save your inheritance. It is absolutely fine to hire a financial advisor, but do not make your decision solely as per his guidance. In the end, it will be you who will take the final decision. Do some research and set your goals before taking professional’s help.

Thus, though an inheritance is like a blessing to you, but along with it comes responsibility. Plan properly to make sure that your money lasts for a longer time.

How to Live a More Exciting Life With Network Marketing

If you are a network marketing professional then you have the ability to live an amazingly exciting life. In this article, we are going to talk about how to live a more exciting life with network marketing.

When you are working in network marketing you have the ability to be working from anywhere in the world now that we have the internet. There is no reason to be constrained to one area of the world. We can go anywhere in the world and still support our teams and show people how to be successful in our organizations.

If we don’t design it is not going to happen. If you do not know where you want to go, what you want to do and how you want to do it, it’s not going to happen. This is why we need to create dream lines. We need to know what we are going to fill our free time with once we create it. If we don’t know what we are going to do with the free time, we will find something to fill it.

The biggest trap is getting addicted to working for work’s sake. Instead of working for work’s safe we need to create systems that will work for us and fill our time with things we enjoy doing. What are some hobbies that you have? What are some causes you want to help with?

Network marketing allows us to live any lifestyle that we want to live and create passive, residual income but we have to tell life what we want. It is not enough just to have a dream board. You have to have a game plan.

Useful Tips for Choosing an Airport Taxi Service

Getting to the airport isn’t the easiest thing and can be more difficult for those travelling with a lot of luggage and family members. One option to forget about the logistics of reaching the airport on time is to make use of an airport taxi service. This can remove a lot of the stress and worry, but is still important to schedule the pickup to match the specific needs.

Here are a few tips to make sure the airport taxi service provides a prompt and timely package:

Plan ahead

A simple step that can make things go smoothly is to book the taxi well in advance. Make sure there is enough time to easily reach the airport without feeling rushed. Try to calculate the travel distance and add an extra hour or more in the event of heavy traffic. Also, if travelling during busy travel times, such as bank holidays, it may be worth adding a little more time.

Pay attention to reputation

Investigate two or three different companies and aim to identify one that is highly rated for providing a reliable deal in the local area. Use online reviews to get an idea of the quality and reputable of a potential company. Find one that has the courteous drivers and appreciated for providing timely pickups and drops-offs.

Most companies are quite similar, so it helps to ring around and get a price for the ride to the airport. Many quote a flat fee to travel from home to the airport, as well as any other pickups on the way. Also, make sure the preferred company has the necessary licensing and credentials to offer this particular type of service.

Amount of space

One of the important things to check is the amount of space for passengers and luggage that the vehicle can accept. The vehicles can vary significantly in size with a standard vehicle able to accept a couple with minimal luggage to the larger vehicle that can easily take six or seven passengers in comfort.

For those travelling with a lot of bags, it may be necessary to ask for a larger vehicle.

Call before pickup

Even if the airport taxi service has been booked and reserved in advance, it still may be worth giving the company a call a few hours before it should arrive at the pickup address to make sure it will be arriving on time.

Why You Should Buy Sarees Online

Probably one of the biggest ceremonies in India is traditional Indian weddings. And if it’s traditional, it has to be saree. Indian women look beautiful in sarees. Indian women and sarees- they always go hand in hand and are absolutely inseparable from each other. Since the time the civilization happened, sarees has always been one of the most beautiful and precious ornament that enhances the beauty of a woman. It’s the 6 yard long fabric which makes you a complete woman.

Unfortunately, buying a beautiful saree for an event or wedding is not easy. You must have encountered a situation when you were looking for a beautiful saree for a wedding and ended up wasting a lot of time and energy by going here and there, and yet you failed to find a lovely saree. However, things have now changed a bit. Buying a saree is no more a difficult task. Thanks to the DIGITAL TECHNOLOGY!! You can now buy a saree online from the comfort of your home. You just need the best gadgets to access the ecommerce sites online.

Have a look at the following reasons why more and more people are looking for an online saree store:-

1. It Saves Your Valuable Time

The very obvious reason why more and more people are buying shopping online is because it saves their valuable time. When you have a tight schedule all the week, it becomes difficult to take out time from your schedule and spend few hours in buying a beautiful saree which you will wear on a special occasion.

And this is exactly why online shopping is in trend. It will not only help your time by receiving a home delivery, but they also offer excellent discounts on brands. You won’t have to leave your home for shopping. You can always do some window shopping online whenever you get time.

2. Trendy Clothes

Before the trendy sarees come in the market, you can find the same in a digital store. Yes, this is the place where you can find the latest fashion. Do you need any other reason why you should buy saree online in India? Well, we have some more.

3. Of course, CONVENIENCE

When you have decided to buy a saree online, you have opened the doors of comfort and convenience which helps you to buy the same anytime you want. You don’t need to go from one shop to other, and you can easily place the order either from your home or your office. Now, you don’t really need to struggle hard in finding a gorgeous muslin saree.

4. 24/7 Stores

One of the best features of the online store is that they will always remain open i.e. 24/7 available to assist you all the help whatever required unlike the stores in the market which closes quickly after a specific time. Whenever you get some free time, you can always do online shopping. Now time won’t have the strength to bind you if you want to buy gujrati handloom saree at 2.am. Isn’t that great?

5. Price Comparison

You always have the option to check the price of sarees in different online store, do a quick comparison between both of them and buy the best one at the cheapest price. You don’t need to be in hurry. Take some time to decide, read all the features, as there won’t be any sales person selling the product to you. It’s your choice.
Top 3 Wedding Sarees You Can Buy Online

JAMDANI COTTON SAREE

Jamdani sarees are beautiful. They are very popular among Bengali women. It’s the beautiful fabric in colorful shades which makes this saree more popular. You can get this saree at a much cheaper price in the online store, and not any Jamdani cotton saree store.

SILK SAREE

This is a kind of saree which is prefereed by classy women. It makes you look modern and classy at the same time. When you are looking for a silk saree, always look for some bright colors i.e. green, blue, orange, purple. They are beautiful.

Aplick Work Saree Online

In few parts of India, this saree is popular and it’s quite expensive if you buy it from a local saree store. They are the perfect option of office wear. You can find these sarees in different colors, patterns and designs.

Before buying sarees online, you should visit the websites and read the customer reviews/testimonials to find the reality. All the reviews you read will give you an idea about the online store. If the customers are happy and satisfied, they will share a good review. It will also help you know the authenticity of the company. There are many other aspects you need to keep in mind when you are shopping online:-

• Choose the most reputed and established online saree merchants because they will have excellent shopping sites. They will also describe about the saree i.e. fabric, colors used in the saree, enlargement of the saree and blouse both.

• They are also very quick when it comes to delivering the product and most of the times, they won’t charge a single penny for the delivery. It will be absolutely free.

• Online stores also offer great discounts during the festivals so that buyers can shop more when the prices are decreased.

• Online stores offers the latest trends and therefore it will be a great choice for you.

Finally, where should you go? You always have the option to buy from a local store or shop online. When you are looking for a saree online, you should also select the fabric which will make your search easier. Simply go through all the options, and choose the one which will make you look beautiful.

How Being Authentic Will Help Your Network Marketing Career

People can see through smoke and mirrors. Maybe it was different in years past but these days people are very smart. In this article, we are going to talk about how being authentic will help your network marketing career.

Let me first let you know that being authentic to me does not mean that you share all of your business with the world. Being authentic means being in line with whatever message it is that you are sharing. If you are talking about financial freedom and you don’t have it, you should be talking about how you are working toward it and what you are learning instead of trying to make people think that you already have it.

One of the things I remind myself and teach to my team is that the truth is good enough. Maybe we are not impressed with the success that we have so far but it could be just what the person we are talking to needs to hear.

When I am talking about success, I don’t even necessarily mean monetary success levels, it can even mean that you’ve enrolled one person or got one customer. Whatever your story is, you have to be good with your story and be authentic. This does not mean that you tell the world all of your problems. People don’t need to hear all of that. You can give your story after you’ve gotten through your challenge. When was the last time people were inspired by a rags to rags story?

When you are talking to people just connect with another human being and be genuine in your writing and any other communications as well. The more that you do this, the more people will know, like and trust you. We all know that these are the people that we love to do business with and that is how your business will be helped by being authentic.

Online Presence And Reputation Are Key Factors Behind Successful Businesses

Online directories can be quite beneficial for startups and small business firms. Business owners just need to understand how online business directories work. Online directories are site submission services which allow businesses’ sites to be added to particular categories where the websites become easy for interested visitors to search.

Web directories and their importance

Online business directories let the target traffic to search for businesses and websites which they want to know more about or find interesting. Adding a business’s site to an online directory can increase the site’s online visibility. Moreover, online business directories can make it simple and easy to find what people are searching for.

The concept of such business directories is a simple one. These directories are quite similar to the Yellow Pages. Online business directories are just listing places for business websites. Any kind of site can be listed in online directories. Some directories are enormous and cover all topics that people can create websites for. On the other hand, there are small online directories that cover only a particular niche.

Get listed in a web directory to improve your business performance

To keep it straight, online business directories can direct people to any site which they want to find. People just need to search for particular categories or different types of categories till they find the kind of sites they are searching for. When someone browses through an online directory, they will be given lists of sites which relate to their keyword. They will also be given a list of links to the sites. These links will also have short descriptions about the websites. People can go through these descriptions and decide which one they want to choose.

Online reputation is vital any business these days

Exposure is a vital requirement of all kinds of marketing strategies. In fact, when people are more exposed to a business, they most likely will make use of the business’s services. When a business doesn’t have a proper online presence and online reputation, even its existence might not be known to people. If this happens, then business has great chances to become a failure.

Listing businesses’ sites in online business directories can help sites in gaining exposure. Tons of online visitors get to make use of such directories for finding things that interest them. These are prospect buyers who actively search for sites which are related to services or products that one’s business may be all about. Web directories can expose businesses to the target visitors. Hence, websites will get an increased amount of target online traffic. Apart from getting listed in online business directories, it is also important for businesses to have positive reviews online.

What more you need to boost your business

There are a few important reasons why businesses should take advantage of reputable online business directories for getting more prospects. On a daily basis, prospective customers keep searching for different types of business for finding solutions to their problems. This is when they may come across online business directories that may list of the types of sites they are in need of.

Make sure your business has positive reviews online

When potential customers find businesses on the internet, they go through online reviews for making sure that they get in touch with the right company or people. When businesses have good reviews on the internet can build their credibility. Such reviews can also let people know that businesses are reliable so that they can trust them. In addition to increased online exposure and positive reviews, online business directories don’t bother people’s budget.

Money matters at the end of the day

There are loads of online directories which can be used by business owners for free to list their businesses. This is one aspect that makes online directories one best marketing strategies, when it comes to running a business successfully. Any small business owner who wants to improve the online reputation and presence of his or her business may utilize the service of an online business directory.